With this expansion came a greater interest in decorative deck coatings, as visitors from around the world admired this exciting new home improvement. It also brought competition, often with inferior materials and poor training, with many inexperienced operators going into business, then out of business, in rapid succession.
In the early Nineties Color-Crown initiated its STARDEK Program, offering free training without obligation, to entrepreneurs from around the country. Today, Decorative Concrete is an important industry, and Color-Crown has STARDEK Installations in virtually every state, as well as in several locations overseas.
Color-Crown, with its STARDEK brand, is a member of the National Association of Home Builders, the National Spa and Pool Association, The Southern Society For Coatings Technology, the Florida Paint Council, and is a founding member of Decorative Concrete Council. Jeffrey Griffin, the Company's president, is on the Board of the American Society of Concrete Contractors. Color-Crown is an active participant in the Decorative Concrete Forum, and is on the list of Entrepreneur Magazine's Top Home-based Business Opportunities. "Color-Crown" and "STARDEK" are nationally registered trademarks, as are several brand names identifying its products, slogans, and techniques.
Offering the full STARDEK collection of colors and designs, the Company has an ambitious development program, including direct mail, national print advertising, and international trade-show exhibitions. The industry is still in its infancy, and the popularity of decorative concrete is growing rapidly, both here and abroad. Color-Crown, with its thirty years experience, a competent staff, and a reputation for excellence, is uniquely positioned to continue its leadership role.